Links
Analytics
Every link has its own Analytics: how many people opened it, who they were, where they came from and, for Smart links, whether the app opened. Recorded traffic excludes detected bots.
Pick a period
Choose 24 hours, 7 days, 30 days or 90 days. How far back you can look depends on the workspace plan:
| Plan | Analytics history |
|---|---|
| Free | 7 days |
| Pro | 30 days |
| Business | 90 days |
Visits older than the plan's history are deleted every night. Collection began … shows when a link started recording when that's later than the period you picked.
The summary
- Visits: every recorded open in the period.
- Unique visitors: each browser counted once, recognised by a first-party cookie kept for a year.
- Top country and Top source: where most visits came from.
- Visits chart: visits per hour (24 hours) or per day.
The tabs
| Tab | What you see |
|---|---|
| Location | Countries, Regions, Cities |
| Technology | Devices (Desktop, Mobile, Tablet), Browsers, Operating systems |
| Referrers | Traffic sources (the referring site) and Referrer pages |
| Campaigns | UTM source, UTM medium, UTM campaign from the visit's query string |
| Recent visits | Each visit with Time, Country, Device, Browser, OS, Referrer, Campaign and its tags |
From Recent visits you can tag a single visit; see .
App-opening reports
Smart links add App-opening reports:
| Result | Meaning |
|---|---|
| App opening attempted | The page tried to open your app and the browser was hidden right after, which usually means the app opened |
| Continued to app store | The app didn't open, so the visitor went to the App Store or Play Store |
| Continued in browser | The visitor went to the web fallback (desktops, bots, or they pressed Continue in browser) |
| No report received | The browser closed before it could report |
Opening signals are browser reports, not confirmed app launches.
Filter your numbers
Pick a property such as Country, Device, Traffic source, UTM campaign or Trigger, choose is one of or is not, type your values with commas between them and press Add filter. Filters combine, so you can ask for mobile visits from Indonesia. They work on periods up to 90 days, because older periods only keep daily totals.
The Clicks and QR scans report separates new QR codes from everything else, and Languages shows the browser language of your visitors.
Share your analytics
Press Share on a link's overview, then Enable public sharing, and copy the address. To share a folder, open that folder in Links and press Share there. Only the workspace owner can share a folder, and the page counts links directly in that folder.
- Require a password asks for it before showing anything.
- Allow search engines is off by default.
- Turn off sharing breaks the address. Turning it on again makes a new one.
Public pages show totals and charts only, never IP addresses, visitor IDs or single visits, and only as far back as your plan keeps data.
What is not counted
- Bots, crawlers and link-preview fetchers (Facebook, WhatsApp, Slack, Discord, Telegram and others).
- Browser prefetches: the visit counts when the person actually opens the link.
Who can see analytics
Members with the View analytics permission. Viewers and members have it by default; see .
FAQ
Why do my numbers differ from Google Analytics?
Hootmix counts the redirect; Google Analytics counts the page load after it. Visitors who leave before the page loads, block scripts or are bots show up differently in each.
Can I export my analytics?
Yes. Export CSV on the Analytics page or a link's overview downloads the numbers you're looking at, with your filters and period. For automation, use the with the Read analytics scope, or a for every click as it happens.