Links
Link types
Every link has one type that decides where each visitor goes. You pick it at the top of Create link, and can change it later under Destination. The new type must be in your plan, and past visits keep the type they were recorded under.
| Type | Sends visitors | Plan |
|---|---|---|
| Redirect | Everyone to one web address | All plans |
| Device targeting | iPhone, Android and other visitors to different addresses | Pro, Business |
| Smart link | To your app first, then the app store, then the web | Pro, Business |
| Split test | Shares traffic between several destinations by weight | Pro, Business |
Redirect
Send every visitor to one web address. Fill Destination URL. This is the right choice for most links.
Device targeting
Send iPhone, Android and other visitors to different addresses.
- iPhone / iPad URL (optional)
- Android URL (optional)
- All other devices URL: used for desktops and for any phone field you leave empty.
Good for an app download link that should land on the App Store on iPhone and the Play Store on Android.
Smart link
Open your app first, then the app store, then the web if the app is missing.
- iOS app link (optional) and Android app link (optional): a URI scheme such as
myapp://page, or a universal link. - App Store URL (optional) and Play Store URL (optional): where to go when the app isn't installed.
- Web fallback URL: where everyone else goes, and where phones go when there's no store link.
On a phone, the visitor sees a short Open link page that tries the app. If the app doesn't open within about a second and a half, the page continues to the store (or the web). A Continue in browser button is always there. Desktops, bots and link-preview crawlers go straight to the web fallback.
Each Smart link visit gets an app-opening report in .
Split test
Share traffic between several destinations by weight.
- Destination 1, 2, … each with a Weight.
- Add destination adds another; Remove destination takes one out.
A destination with weight 2 gets about twice the visits of one with weight 1. Use it to compare landing pages, then keep the winner.
WhatsApp rotator
Share visitors between several WhatsApp numbers, so one short link serves your whole team.
- Share visitors: By weight gives more visits to a higher Weight; In turn goes around everyone.
- Keep returning visitors with the same agent remembers the agent for 30 days on that browser, while that agent is available.
- Each agent has a Name, a WhatsApp number, an optional Message that starts the chat, a Daily limit and Working hours. Type numbers as
0812…or62812…; both work. - When nobody is available is where visitors go when every agent is switched off, off shift or at their limit.
Previews from social apps and other bots see an agent without using a turn or a daily slot. The Clicks by agent report on the link's Overview counts clicks, not conversations, because we can't see inside WhatsApp.
FAQ
Can I change a link's type after creating it?
Yes, under Destination, as long as the new type is in your plan. Past visits keep the type they were recorded under.
What happens to my Device, Smart or Split links if my plan ends?
They are paid types. Upgrade again to edit them; see for what each plan includes.
Does a Smart link know whether my app really opened?
Not for certain. The browser reports whether the page was hidden after trying the app, which usually means it opened. Analytics shows these as opening signals, not confirmed launches.