Link preview

Link preview customizes how a link looks when shared: the title, description and image that chat apps and social networks show. Platforms without their own preview use the default. It is part of Pro and Business.

Turn it on

Open the link, go to Preview, and switch on Show a custom preview to link crawlers.

The default preview

Fill Title, Description and Image. Every platform uses these unless it has its own.

Extra meta tags adds more tags (Meta tag name and Value), for example og:site_name. Names that start with og: are written as Open Graph properties.

Per-platform previews

Add platform gives one platform its own title, description or image. Fields you leave empty fall back to the default. Remove sends that platform back to the default.

Supported platforms: Facebook, WhatsApp, Telegram, X, LinkedIn, Slack, Discord, Pinterest, Reddit, Microsoft Teams, Viber, Snapchat, Mastodon and Bluesky.

Who sees it

Only the link-preview crawlers of those platforms. Real visitors, in-app browsers and search engines are never shown the preview page; they are redirected as usual.

FAQ

Why does my old preview still show after I changed it?

Platforms cache previews. Most refresh within a day; Facebook and LinkedIn have their own tools to refresh a URL sooner.

Does a custom preview count as a visit?

No. Crawlers are left out of analytics.